Branded athletic footwear saw a worldwide growth in dollar terms at wholesale of 2.05 per cent during 2000, which was double the 1999 rate. Most of the increase in the global market took place in Asia, with the US market growing by just 1.2 per cent. In the retail sector, the picture was less encouraging, with European branded and unbranded sports shoes falling by about half a per cent during the year.

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