Coach reinforces Japanese presence through new joint venture
The US leather brand Coach has announced the formation of Coach Japan, Inc., a joint venture with Sumitomo Corporation.
Through the new division, Coach hopes to take advantage of the significant growth opportunities presented by the Japanese marketplace by gaining greater control of its distribution network in the country. Since the beginning of 2000, Coach has achieved double-digit increases in comparable location sales to Japanese consumers worldwide and is now the fifth largest imported handbag and accessory brand in Japan.