Nike has launched a pilot athletic shoe-recycling programme at Laguna Beach, California. Under the Reuse-A-Shoe collection programme, the 9,800 households will be able to take bags of athletic shoes out to the curb along with aluminium cans, newspapers, and other recyclables. Commenting on the scheme, Bill Malloch, strategic director - footwear sustainability, said that the company wants to take responsibility for a product through its entire life. This includes after the consumer has finished using it by offering a recycling option, with shoes in good condition donated to charity.

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