Figures published by the SGMA, the USA’s Sporting Goods Manufacturers Association, show that consumers bought 6.9 per cent more pairs of athletic shoes during 2000. However they spent just 3.6 per cent more than in 1999, resulting in a fall of 3.1 per cent in the average price paid per pair to $37.17. The overall increase in spending for the sector brought in $15 billion for the year compared to $14.5 billion in 1999, with the total number of pairs purchased reaching 405.366 million compared to 379.121 for the year before.

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