Italian brands will need 75,000 new workers by 2028, Prada CEO says

08/04/2026

The chief executive of luxury brand Prada, Andrea Guerra, has said industrial artisan skills are the keystone of Made In Italy.

Speaking to business newspaper Il Sole 24 Ore, Mr Guerra claimed that by 2028, Italy’s luxury goods sector will need 75,000 workers and that, at current levels, companies will only be able to call on half that number.