German sportswear brand adidas has reported 13% growth  in 2025, with record revenues of €24.8 billion.

It noted double-digit growth in all markets and channels, and operating profit up 54%.

Adidas CEO, Bjørn Gulden, said: “Double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well.

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