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Swiss firm Haelixa introduces product-level anti-counterfeit service

23/02/2026

Swiss technology company Haelixa has launched a DNA-based Authenticity Service to help luxury brands verify products, including leather accessories and watch straps, and reduce counterfeit infiltration and fraudulent returns. OECD analysis estimates that counterfeiting causes around $250 billion (€230 billion) in annual losses across the global...

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