Maserati registrations fall sharply across key markets
Luxury car company Maserati saw a significant decline in global registrations in 2025, with total deliveries across key markets dropping 31% to 7,347 vehicles.
The United States, historically a major market, recorded just 2,838 units, down 41% from 2024, with the Grecale accounting for most sales. Italy fell 23% to 1,716 units, while Japan and the UK dropped 31% and 21% respectively. Switzerland and Austria saw the steepest declines, 46% and 52%.
Germany and France were among the few markets to grow, with 17% and 12% increases respectively, though volumes remained low. Maserati plans to rebuild under new CEO Jean-Philippe Imparato, focusing on matching production to demand and reducing dealer inventories. Cristiano Fiorio and Simonetta Cerruti joined the brand’s leadership late in 2025 to support marketing and sales strategies.
