Fragrance deal will allow Kering to focus on its core business

20/10/2025

Luxury group Kering is to raise new capital through a new agreement with beauty and fragrance company L’Oréal.

As soon as a current agreement with rival fragrance manufacturer Coty expires, L’Oréal will begin producing fragrance and beauty products for Kering’s biggest brand, Gucci. Its licence to make Gucci products will run for 50 years.