Luxury group LVMH has announced Maria Grazia Chiuri as the new chief creative officer of Fendi. Silvia Venturini Fendi will leave her design role at the brand and become Fendi’s honorary president.

Silvia Ventuini Fendi first took a creative role at the brand in 1992. She is a granddaughter of the brand’s founders and daughter of one of the famous Five Fendi Sisters, the second generation that led the Rome-based company until the end of the twentieth century, when LVMH acquired a controlling stake.

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