Leather Naturally has published its 2024 annual report, showing higher membership, stronger digital performance and new educational resources aimed at a worldwide audience.

Membership rose from 166 to 172 companies, including 128 industry members and 44 associate members from across Europe, Asia and the Americas. Three targeted Google Ads campaigns generated 592,000 impressions and 34,135 clicks, with a conversion rate of 85%. Organic social media followers grew by 11% to 9,070, with the USA, UK and India leading audience reach. April’s World Leather Day campaign produced a 175% rise in reposts and 24,815 impressions on its best-performing post.

Share this story: