Meat-alternative brand may use meat to enhance its products’ appeal
17/06/2025
The chief executive of plant-based meat-alternative brand Impossible Foods, Peter McGuinness, has said the company may begin adding meat to its burgers.
In a recent interview with the Wall Street Journal, Mr McGuinness said his aim was to attract more ‘flexitarian’ consumers, or people who prefer to eat meat only occasionally, to the brand.
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