Food and tannery group JBS recently announced the donation of 3 million eartags to support the tracking of cattle and buffalo herds in Pará.

The initiative, unveiled during the panel "From Davos to Belém: Defining Brazil's Path to a Sustainable and Low-Carbon Cattle Industry" at the World Economic Forum in Davos, is part of a broader government-led programme aiming to track all herds in the state by the end of 2026.

Of the donated tags, 2 million will be distributed free of charge to small and medium-sized producers, according to the company. JBS also launched the "JBS Accelerator" programme to assist producers in applying the tracking technology effectively.

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