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Leathergoods pricing under spotlight as Burberry CEO stamps authority

14/11/2024
Leathergoods pricing under spotlight as Burberry CEO stamps authority

The new CEO of luxury brand Burberry has set out a plan to “reignite desire” and improve sales, with a focus on outerwear and scarves, “reconnecting the brand with its original purpose”.

Joshua Schulman, who took the role in July, said it had moved too far from  its core, with "disappointing results".

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