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Birkenstock kickstarts fresh European expansion

29/07/2024
Birkenstock kickstarts fresh European expansion

German brand Birkenstock has called its first French store a “a milestone” in its expansion into Europe. Located just a few steps from the Centre Pompidou in Paris, leather and cork feature prominently in the design of the 130 square-metre store. In the basement, an ‘experience area’, equipped with a giant lightbox showcasing the latest...

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