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The importance of ‘beyond luxury’ clients has doubled in a decade

04/07/2024

The association that promotes luxury brands producing in Italy, Altagamma, ran its tenth consumer and retail insight event in Milan on July 2.

One of the main conclusions Altagamma drew from the event was that luxury brands are now bringing in a higher proportion of their revenues from ‘very important clients’, which the organisation defines as “beyond luxury consumers”.

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