The third edition of China International Consumer Products Expo (Hainan Expo) is to take place in Haikou between April 11 and 15. Italy is this year’s "guest of honour”.

According to reports, 145 Italian brands are thus expected to make the trip to the Chinese island province of Hainan, roughly double the number of those who took part in 2022. Among them, 75 ‘Made in Italy’ brands have been chosen by the Italian Trade Agency and Milan-based luxury association Altagamma to exhibit as part of a 1,775-square-metre Italian pavilion, also twice the size of last year’s, said local media outlet HICN.

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