Educating the consumer is paramount for Leather UK
13/01/2023
Industry representative body Leather UK has launched a new labelling project, offering swing-tags that say ‘Leather for Life’ for finished-product brands to use.
In consumer research it carried out in 2022, Leather UK found that only 24% of respondents knew that leather was a by-product of the meat and dairy industries. The remaining three-quarters displayed confusion and poor understanding about the origin of leather.