An organisation representing the commercial kangaroo industry, the Kangaroo Industry Association of Australia (KIAA), has begun campaigns to promote kangaroo meat and leather in the US and Europe.

KIAA, which has leather and leather product manufacturers among its members, emphasises that kangaroo meat that is high in protein, low in fat and free from antibiotics and hormones. The animals live in the wild and do not end up in feedlots. The organisation has also calculated that the carbon footprint of kangaroos is about one-third of that of cattle.

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