Earlier this year, the chief executive of Valentino and Balmain’s Qatari owner, Mayhoola, launched an investment platform focused on emerging fashion and accessories (plus jewellery, beauty and lifestyle) brands from the Middle East, North Africa and Europe.

Alexandria-born Rachid Mohamed Rachid officially launched Switzerland-based Bidayat last spring. It is owned by Mr Rachid’s family office, Alsara Investment Group. 

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