Fosun capitalises on Lanvin name in rebranding
13/10/2021
Shanghai-headquartered Fosun Fashion Group has rebranded to Lanvin Group, attributing its decision to the desire to capture the “spirit and ethos” of Lanvin’s eponymous founder, Jeanne Lanvin.
The group said embracing Ms Lanvin’s values of entrepreneurship, creativity, openness and flair for life would be central to its continued success as it enters the next phase of its development, both within China and elsewhere across the globe.
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