Luxury brand Gucci has introduced a new material called Demetra, which is produced in tanneries, but not from hides or skins.

It is 77% veg-based, using cellulosic fibres from sustainably managed forests and bio-based polyurethane from renewable sources. The rest of Demetra comes from non-renewable chemical compounds, which Gucci says it hopes to replace in future.

Share this story: