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Automotive leather maker ‘reinvents’ itself with new name

03/06/2021

Leather manufacturer GST Seton AutoLeather has changed its company name to Pangea and established a new brand identity. Chief executive, Randy Johnson, described this move as a “reinvention of our company”.

GST AutoLeather filed for Chapter 11 bankruptcy protection in October 2017. In April 2018, it secured a payment deal for its main creditors and, one month later, it formally exited Chapter 11 and Randy Johnson, formerly a senior figure at rival automotive leather provider Eagle Ottawa, joined as chief executive.

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