Wenzhou 2.0: digital-first ‘fashion shoe town’
The Chinese city of Wenzhou, Zhejiang province, reportedly known as the country’s “shoe capital” since 2001, is currently undergoing rapid digitisation, according to local media.
Notably, the existing China Shoe Capital Industrial Park on Fengmen Street (in the city’s shoemaking Lucheng district) is being developed into a digital-first “fashion shoe town”, along the lines of a smart city - or, in this case, a district within a district.
Recent reports have revealed that Fengmen Street now even has its own mobile application, “tailormade for shoe capital people” and thereby intended as a news, recruitment, training, home rental, school enrolment and general administrative service, among other functions.