Lexus chooses leather artisan to launch UK takumi film series
01/10/2020
A London-based leather artisan, Otis Ingrams, is the first expert to have his craftsmanship feature in a new series of films made by automotive brand Lexus to celebrate the importance of ‘takumi’.
Takumi, the Japanese word for master craftsman. In the west, there is an acceptance that a person needs to devote 10,000 hours to any activity to become an expert. In Japan the belief is that it takes 60,000 hours to reach takumi status.