The launch of a new online store for UK-based Lakeland Leather is said to be helping the company reach a wider range of customers and validating the brand’s decision to invest in its online strategy.

As reported in Prolific North, a publishing and events company based in Manchester, England, Fluid Commerce (an e-commerce growth agency) worked with the 60-year-old leather brand on a site that now has flexible payment technology, integrated product recommendations and personalised results for shoppers.

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