England’s Agriculture and Horticulture Development Board (AHDB) has agreed with counterparts in Scotland and Wales to increase by 75% their joint budget to promote red meat in 2020.

Quality Meat Scotland (QMS) and Meat Promotion Wales (HCC) have agreed a pot of £3.5 million to support the industry, including jointly promoting British meat overseas and as well as the nutritional benefits of red meat.

Share this story: