In an attempt to recreate the experience of shopping in an actual store, Gucci is launching Gucci Live, an app to allow consumers to interact with client advisors as they peruse luxury items.

For example, as reported in Vogue Business, a Gucci client advisor named Valentina wore a black suit, bow tie and red gloves as she selected a $2,290 leather bag and showed its various features to the camera. She was in the 2,300-square-metre Gucci 9 client services hub in Florence, where the brand has established a faux luxury store to present from.

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