News

The changing tastes of Chinese consumers suit luxury, Bulgari CEO says

15/06/2020

The chief executive of luxury brand Bulgari, Jean-Christoph Babin, has told Chinese media he is optimistic about a return to growth the luxury sector in China.

In recent comments to China Daily, Mr Babin said that rapid growth in recent years in the Chinese economy has led to consumers there becoming what he called more sophisticated and refined in their tastes. He said this suits high-end brands well and he insisted that Bulgari would work to develop products whose design would go down well in the Chinese market.

To continue reading this story, please sign in or register.