News

French consumers will prefer long-lasting products after covid-19, CNC claims

29/05/2020

France’s main leather industry body, the Conseil National du Cuir (CNC), has said consumer attitudes in its domestic market are shifting away from fast fashion in favour of products that last longer.

In an announcement at the end of May, CNC quoted a McKinsey study that said 20% of shoppers in France have said they intend to reduce their consumption of fast fashion products and concentrate more on buying long-lasting products when shops open again following the lifting of covid-19 restrictions.

To continue reading this story, please sign in or register.