Using 2015 figures as a base, Gucci has set itself a target of reducing its overall environmental impact by 40% and its greenhouse gas emissions by 50% by 2025.

Explaining the brand’s plan to Italian media, chief executive, Marco Bizzarri, also said it wanted to have 100% traceability of its raw materials by the same year. Mr Bizzarri said Gucci would develop “innovative approaches for sustainable procurement” to meet this objective.

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