Footwear brand Vivobarefoot has published a statement about “vegan leather”, as an increasing number consumers seek out synthetic products, falsely believing that they are more sustainable.

“The truth is that any synthetic product can be classified, and is often believed to be, a vegan-friendly product,” said Vivobarefoot’s head of sustainability, Emma Hamilton-Foster. “Most ‘vegan leather’ is ultimately a euphemism for - let’s say it like it is - plastic.

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