News

Turnaround for Tmall as luxury brands change their minds

07/10/2019

Global luxury brands appear to have found a new enthusiasm for selling their products through Chinese business-to-consumer e-commerce platform Tmall. Research group Gartner said at the start of October that, according to data it has compiled, Alibaba-owned Tmall’s luxury efforts “have paid off big time in the past few months”. More than half of...

To continue reading this story, please sign in or register.