Initiative “reflects heritage and craftsmanship” of Cheaney
06/12/2016
The joint managing director of men’s shoe brand Cheaney, William Church, has said the time was right to bring in another product category after the company launched an initiative offering customers the chance to customise a pair of its shoes. Mr Church told leatherbiz.com that the ‘1 of 1’ initiative allows the company to “raise its game” and...
Share this story:
