News

Brazil: Landscape has altered for shoe firms

23/02/2015
Brazil: Landscape has altered for shoe firms

Exports from the Brazilian footwear sector grew 5.4% to 130 million pairs in 2014.

Total value fell 2.6% as a result of fluctuating currencies, but the sector still broke through the billion dollar mark.

Footwear association Abicalcados said: “Overall, the strengthening of Brazilian currency led to a redefinition of the competitive landscape in which Brazilian footwear companies find themselves operating, where the companies feel an increasing need to work on the quality and design of their products. In in the current panorama, it is indispensable for Brazilian brands to be able to focus on a distinguishing element other than price.”

To continue reading this story, please sign in or register.