News

Jaguar hopes to attract younger drivers with cheaper car

19/09/2014

Jaguar has launched its cheapest car, hoping to attract more women younger drivers. Sales at Jaguar Land Rover rose 19% last financial year, and the XE sports sedan, at £27,000 in Britain, will be the first model in the series. Nick Miller, chief programme engineer of the series, said: "We think the customers are likely to be younger, earlier...

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