News

World Cup exercise delivers $6 billion worth of business

13/08/2014

Brazil’s export promotions agency, Apex-Brasil, has said a project it ran to bring businesses in various sectors, including leather and footwear, into contact with potential buyers during the 2014 FIFA World Cup has generated orders worth $6 billion. As part of the project, 2,400 overseas business figures from 104 countries received invitations...

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