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CEO sends Loewe letter as brand prepares new identity

18/06/2014

The chief executive of high-end leathergoods brand Loewe, Lisa Montague, has written an open letter, which the Madrid-based company has published on its website in advance of a revamp of the brand’s identity. In the letter, Ms Montague said her new creative director, Jonathan Anderson, has brought “a more modern sensitivity” to Loewe’s core brand ...

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