Mulberry correct to go after “accessible luxury” business

16/06/2014

An analyst at financial group Exane BNP Paribas has said UK-based luxury brand Mulberry has done the correct thing in repositioning itself to capture more of the accessible luxury segment (Mulberry rethinks pricing strategy). Luca Scolca, who is head of luxury at the Paris-based group, has told the Financial Times that Mulberry’s problem as that...