News

Mulberry rethinks pricing strategy

12/06/2014

British leathergoods brand Mulberry has warned it might take some time for a restructuring strategy to take effect after reporting a decline in profit to £14 million in the year to March 31 from £26 million a year ago.

The company fell afoul of a strategy implemented by former CEO Bruno Guillon to raise prices to start at around £1000; its new lines will now start at around £500.

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