Furla’s China push looks to be paying off
18/02/2014
Italian leathergoods company Furla has predicted double-digit increases in its Chinese sales this year, after teaming up with Li & Fung owner Fung Group. The mid-market brand wants to tap into China’s growing middle class. “We see ourselves as a door to the luxury world,” said Furla CEO Eraldo Poletto. “The middle class in China is expanding and...