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China: Mercedes museum planned to boost flagging sales

24/09/2013

Luxury carmaker Mercedes-Benz is to open a museum in Beijing to showcase the heritage of the brand. The museum will be the first by a foreign luxury carmaker in China and follows a series of attempts by Daimler-owned Mercedes to boost its performance in the country, where it is outsold by Audi and BMW two to one. "Chinese consumers are extremely ...

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