News

Hermes tests European appetite for Chinese brand

13/09/2013

The first Shang Xia store outside China has opened in Paris as its owner, leathergoods group Hermes, tests demand for its handcrafted products. It hopes the location, just metres away from a Hermes boutique, will help lift its profile among European buyers, as well as the Chinese tourists who visit the French capital each year. Hermes has spent...

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