Hermes tests European appetite for Chinese brand
13/09/2013
The first Shang Xia store outside China has opened in Paris as its owner, leathergoods group Hermes, tests demand for its handcrafted products. It hopes the location, just metres away from a Hermes boutique, will help lift its profile among European buyers, as well as the Chinese tourists who visit the French capital each year. Hermes has spent...