News

Leather part of Ford’s strategy to revive Lincoln

16/08/2013

Carmaker Ford is introducing a set of premium interiors featuring various leathers in attempt to entice high-end customers. Three optional interiors will go on sale late next year for the brand’s 2015 model and will include truffle-coloured “Venetian leather”. Ford is spending $1 billion to revive Lincoln, whose annual sales have fallen 65%...

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