Ferrari responds to driver demand with luxury leather jackets

13/06/2013

Leather driving jackets with a price-tag of EUR 1,600 are a prominent part of a strategy to expand the reach of luxury automotive brand Ferrari. Following record profits of EUR 350 million in 2012, Ferrari has announced that it will make fewer rather than more cars this year. Chairman of the brand, Luca di Montezemolo, recently told the Financial ...