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British leather brand sees astonishing sales rise due to "Pippa effect"

18/01/2013

Sales at British leathergoods company Modalu have increased fiftyfold due to being endorsed by Pippa Middleton, the sister-in-law of the UK’s Prince William. She was sent four free styles in 2011, and since being photographed with them, sales have rocketed. Managing director Mike Hiscock said: “I’ve been in the business for 25 years and I’ve not ...

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