French leathergoods brand Longchamp has announced annual sales of EUR390 million in 2011, up 22% on 2010 and 50% on 2009.

Between 2009 and 2011, sales in southeast Asia grew by 103% and in Greater China this figure was 140%, the company said. More established markets such as the US, Japan and Europe also saw steady sales growth across all product types, driven by strong brand positioning, creative advertising and a healthy tourist market.

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