US leathergoods brand Coach is planning for China to become its number one market in the next three years by expanding its number of stores in the country, the Wall Street Journal has reported.  

The company said it is on track to reach $300 million in sales by the end of this year and aims to reach $500 million in sales from China by 2014, said Victor Luis, president of Coach’s international operations. Coach posted China sales of $185 million in 2010.

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