Natuzzi teams up with US ballet group
Italian leather furnishings company, Natuzzi Group, has announced that it is working with Natuzzi Italia Dealer Urban Furnishings, based in Tulsa, Oklahoma, in support of the Tulsa Ballet.
The owner of Urban Furnishings, Rebecca Joskey, asked Italian-born ballet mistress Daniela Buson to help her learn Italian in preparation for a trip to the Natuzzi Group factory in Santeramo, Italy. Ms Buson agreed to help Ms Joskey prepare for her trip, and after conversations about Tulsa’s ballet tradition, Ms Joskey saw a co-branding opportunity, which the Natuzzi Group executives agreed to.