UK-based leathergoods company Lichfield Leather has had three separate brand identities and a marketing strategy created for its handbags and accessory brands.

Creative agency Transmission Creative designed “well-defined, unmistakable brands” for Lichfield’s Italian-inspired Tumble and Hide range, youthful handbag and purse line Yoshi, and Detour, an urban range of leather bags and wallets for men.

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